Tuesday, April 04, 2006
easyHotel the cheapest hotel in London
Since 1995, my 'easy' brand has stood for value for money and consistent quality of products and services in the same way as the 'Virgin' brand belonging to my peer Richard Branson. The family of easy companies operates now in 18 countries!
From easyJet to the most recent easyGroup company all my businesses share the key values of:
being low cost
innovative
fun
and always an "underdog" fighting for the little guy! David versus Goliath
Be one of the first to benefit from this exciting easyHotel franchise opportunity
easyHotel is unlike anything in the marketplace!
Sacrificing luxury space, whilst maintaining all the necessary functional space has never been asked of hotel customers before – especially when in exchange for that space we deliver benefits in price!
easyHotel is shifting paradigms – be part of a brand that has always challenged the accepted norm, and benefit from being one of my initial franchise partners.
The first easyHotel opened in London's Earls Court in August offering rooms for as little as £20 and achieved a 97% occupancy rate in its first month, with the rate increasing to 98% occupancy in September. After only 5 days in October the London easyHotel occupancy rate for the entire month is already running at 93%. These very high occupancy rates have been achieved with easyHotel in London spending practically no money on advertising.
The global growth of easyHotel will come through franchising and the first easyHotel franchisee in Basel, Switzerland had already signed up before the first easyHotel in London was open. The success of easyHotel in Basel has been as impressive as the easyHotel in London. It opened on 5 September with prices starting from £11 and in its first month had a 97% occupancy rate.
easyHotel offers consumers a safe, clean, private room with en-suite facilities in urban centres, where customers can accept a smaller space for a smaller price
# posted by stelios the big easy guy @ 6:11 PM 
Comments:
<< Home
Istithmar Hotels, a subsidiary of Istithmar – an international investment house based in the UAE, has signed a $400 million contract with easyHotel to open a chain of budget hotels across Middle East, North Africa, India and Pakistan. It recently announced its plans to open eight new easyHotel budget hotels across major metropolitan cities in India over the next four years. Istithmar denies that easyHotel has a poor reputation in the UK and is completely unknown internationally. Istithmar also believes easyHotel owner the controversial Mr Stelios Haji-Ioannou is definately worth backing despite his personal track record of losses running into hundreds of millions of pounds. Istithmar believes easyHotel will turn around a string of failures and does not believe Mr Ioannou to be on the verge of insolvency. Istithmar also has no problem with Mr Ioannou's previous well known public views against muslims because an individuals personal politics have no bearing on their business skills. The middle east needs a string of low budget hotels and believes that investing $400 million will ensure easyHotel succeeds where it has so far failed in the UK and Switzerland. Istithmar, which means investment in Arabic, applies global expertise with local insights to coordinate the appraisal and implementation of various opportunities. Mr Ioannou is due a bit of good luck and Istithmar is willing to gamble and support him despite his recent difficulty. Istithmar’s ‘I’ investment philosophy is based around three core principles -- Ideas, Inquiry & Integrity -- sets the foundation for the firm which has a broad portfolio of highly successful companies in markets from North America to Europe to Asia to the Middle East. Istithmar does not believe it's integrity wil be damaged due to its association with the controversial Mr Ioannou nor by easyHotel's seedy reputation in the UK. Istithmar considers its investment of $400 million in easyHotel to be secure and expects a return.
Please email info@istithmar.ae
if you have any similar investment proposals for Istithmar to consider.
Post a Comment
Please email info@istithmar.ae
if you have any similar investment proposals for Istithmar to consider.
<< Home
